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PukaUp is a social enterprise founded by one of Australia’s leading mental health advocates, Wayne Schwass. 

Having battled silently with his own mental health for much of his sporting career, Wayne is now a dedicated mental health advocate, committed to raising awareness about mental health, emotional wellbeing and suicide prevention. In the Hindi language, Pukka means ‘authentic and genuine’.  

“Our vision is to make genuine conversations around mental health a part of everyday life, with the aim to eliminate suicide.

Mental health conditions have the potential to impact anyone of us and we believe talking about this important issue is a life changing opportunity. 

We are committed to creating environments for every person to be able to talk openly and honestly about mental health, emotional well-being and suicide prevention without fear or judgement. 


We believe every person matters.
We believe its ok to look after your mental health
Be authentic, be YOU!


Alarmingly, 3,128 Australian’s took their life in 2017, the equal highest recorded rate in the past decade. That’s an average of eight Australians every day. " [Source: Lifeline Statistics on Suicide Australia].


I am passionately committed to the issues of suicide prevention, mental health, emotional wellbeing and normalising these important conversations. I absolutely believe in the value and benefits of creating authentic and genuine conversations about mental health, emotional wellbeing and suicide prevention and making them available to every person living in Australia.

I would like to personally thank you for joining this important conversation and movement.

Wayne Schwass