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PukaUp is a social enterprise founded by one of Australia’s leading mental health advocates, Wayne Schwass. 

Having battled silently with his own mental health for much of his sporting career, Wayne is now a dedicated mental health advocate, committed to raising awareness about mental health, emotional wellbeing and suicide prevention. In the Hindi language, Pukka means ‘authentic and genuine’.  

We create the environments that allow every person to have authentic and genuine conversations about mental health and emotional wellbeing.

Mental health conditions have the potential to impact anyone of us and we believe talking about this important issue is a life changing opportunity. 

We are committed to creating environments for every person to be able to talk openly and honestly about mental health, emotional well-being and suicide prevention without fear or judgement. 


We believe every person matters.
We believe it’s ok to look after your mental health
Be authentic, be YOU!


Alarmingly, 3,128 Australian’s took their life in 2017, the equal highest recorded rate in the past decade. That’s an average of eight Australians every day. " [Source: Lifeline Statistics on Suicide Australia].


I am passionately committed to the issues of suicide prevention, mental health, emotional wellbeing and normalising these important conversations. I absolutely believe in the value and benefits of creating authentic and genuine conversations about mental health, emotional wellbeing and suicide prevention and making them available to every person living in Australia.

I would like to personally thank you for joining this important conversation and movement.

Wayne Schwass